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What's the difference between Hi-Resolution and Low-Resolution?

What's the difference between Hi-Resolution and Low-Resolution?

March 20th 2023 Hi or Low Resolution refers to the density of pixels in an image. Dots per inch (DPI) or Pixels per inch (PPI) are units of measure that communicate the density of pixels in an image. Images used Read more

What's the difference between RGB and CMYK?

What's the difference between RGB and CMYK?

February 21st 2023 RGB colour is a model used for on-screen, like digital and web-based graphics. Red, green, and blue light are combined in various ways to reproduce a wide range of colours on the light spectrum. The Read more

Eight essential graphic design file types

Eight essential graphic design file types

January 16th 2023 If you don't know the difference between a JPEG and a PNG file, here are eight essential graphic design file type descriptions to help you out. Read more

What's the difference between rebranding and refresh?

What's the difference between rebranding and refresh?

October 27th 2022 When it comes to branding there is a difference between rebranding and refresh. Rebranding - a complete brand makeover. Redoing and evaluating your entire brand identity. This means going over your Read more

What are logo variations?

September 29th 2022 Below are the three main logo variations that you need for your brand or business: Read more

What is responsive website design?

What is responsive website design?

August 24th 2022 Responsive design is an approach to web design that makes your web content adapt to the different screen and window sizes of a variety of devices. For example, your content might be separated into Read more

Branding Photography

Branding Photography

July 13th 2022 Branding is more than a logo, fonts and colours. Your visual identity is actually made up of lots of different elements including photography but what is brand photography? Brand photography is a Read more

What is Colour Psychology?

What is Colour Psychology?

April 21st 2022 Colour psychology examines how colours affect human emotions and behaviour. Your consumers’ perception of your brand is affected by colour psychology, whether launching a new website, Read more

Favourite Google Fonts

Favourite Google Fonts

April 21st 2022 There are over 1,052 different Google Font families (at the time of writing this) that are available for free. Google Fonts are maintained and delivered by Google, which means they're guaranteed t Read more

LITTLE BIRD™

Little Bird™ creates branding, print, digital, and web design to help New Zealand business owners tell their story and build a strong, recognisable brand.

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