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What are Brand Guidelines?

September 18th 2023 As a graphic designer, I know the importance of brand guidelines. They are a set of rules and standards that define how a brand should be represented visually. This includes things like the brand's Read more

What Does a Graphic Designer Do?

What Does a Graphic Designer Do?

August 19th 2023 A graphic designer is a professional who creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Graphic designers can work on Read more

Typography Explained

Typography Explained

June 22nd 2023 With so many font options available it can be hard and overwhelming to choose the right font for your brand. Let's have a look at the most common font types and examples. Read more

What is Lossless or Lossy?

What is Lossless or Lossy?

May 18th 2023 Lossless or lossy refers to how data is compressed in a file and how much information it retains. Lossless is a type of data compression that allows the original data to be reconstructed perfectly Read more

What's the difference between Raster and Vector?

What's the difference between Raster and Vector?

April 21st 2023 Raster images are composed of pixels and have a defined proportion determined by their resolution. This means if they were created at a certain size, that size cannot be stretched or altered without Read more

What's the difference between Hi-Resolution and Low-Resolution?

What's the difference between Hi-Resolution and Low-Resolution?

March 20th 2023 Hi or Low Resolution refers to the density of pixels in an image. Dots per inch (DPI) or Pixels per inch (PPI) are units of measure that communicate the density of pixels in an image. Images used Read more

What's the difference between RGB and CMYK?

What's the difference between RGB and CMYK?

February 21st 2023 RGB colour is a model used for on-screen, like digital and web-based graphics. Red, green, and blue light are combined in various ways to reproduce a wide range of colours on the light spectrum. The Read more

Eight essential graphic design file types

Eight essential graphic design file types

January 16th 2023 If you don't know the difference between a JPEG and a PNG file, here are eight essential graphic design file type descriptions to help you out. Read more

What's the difference between rebranding and refresh?

What's the difference between rebranding and refresh?

October 27th 2022 When it comes to branding there is a difference between rebranding and refresh. Rebranding - a complete brand makeover. Redoing and evaluating your entire brand identity. This means going over your Read more

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