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Traits of Colours

Did you know that colours have traits? 🎨

Whether it's the colour yellow showing happiness, optimism, and cheer, to the colour red showing determination, passion, and strength, each colour has unique traits. Colour really can influence your marketing and branding. 

Everyone views colours very differently, it’s so important to know which colours showcase your business or brand best to make a good first impression.

Let's look at a few colours and the traits they have:


  • Happy 
  • Optimistic
  • Cheerful
  • Energetic 
  • Innovative


  • Encouraging
  • Playful
  • Confident
  • Creative
  • Energising


  • Strong
  • Energetic
  • Determined
  • Passionate
  • Motivated


  • Affectionate
  • Intimate
  • Delicate
  • Gentle
  • Sweet


  • Luxurious
  • Spiritual
  • Creative
  • Prestigious 
  • Visionary


  • Calm
  • Patient
  • Dependable
  • Open
  • Loyalty


  • Fresh
  • Natural
  • Healthy
  • Organic
  • Growth

I strongly recommend having a  strategy behind the colour choices you make for your business or brand, this enables you to connect with your target audience and inspire them to connect with your brand.

If you would like to review your branding colours, email


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