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Branding

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What are Brand Guidelines?

September 18th 2023 As a graphic designer, I know the importance of brand guidelines. They are a set of rules and standards that define how a brand should be represented visually. This includes things like the brand's Read more

What Does a Graphic Designer Do?

What Does a Graphic Designer Do?

August 19th 2023 A graphic designer is a professional who creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Graphic designers can work on Read more

Does Your Brand Need a Redesign?

July 25th 2023 Brands need to evolve and adapt to remain relevant in a constantly changing marketplace. A brand redesign can help you to better connect with your target audience, differentiate yourself from Read more

Typography Explained

Typography Explained

June 22nd 2023 With so many font options available it can be hard and overwhelming to choose the right font for your brand. Let's have a look at the most common font types and examples. Read more

What's the difference between rebranding and refresh?

What's the difference between rebranding and refresh?

October 27th 2022 When it comes to branding there is a difference between rebranding and refresh. Rebranding - a complete brand makeover. Redoing and evaluating your entire brand identity. This means going over your Read more

What are logo variations?

September 29th 2022 Below are the three main logo variations that you need for your brand or business: Read more

Branding Photography

Branding Photography

July 13th 2022 Branding is more than a logo, fonts and colours. Your visual identity is actually made up of lots of different elements including photography but what is brand photography? Brand photography is a Read more

What is Colour Psychology?

What is Colour Psychology?

April 21st 2022 Colour psychology examines how colours affect human emotions and behaviour. Your consumers’ perception of your brand is affected by colour psychology, whether launching a new website, Read more

Favourite Google Fonts

Favourite Google Fonts

April 21st 2022 There are over 1,052 different Google Font families (at the time of writing this) that are available for free. Google Fonts are maintained and delivered by Google, which means they're guaranteed t Read more

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