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How Many Logo Variations Do You Need?

Your logo is a key element of your visual brand identity, but you might be surprised to learn that many businesses use multiple logo variations. Having up to four versions is common, each designed Read more

Should You Hire A Designer Before You Start Your Business?

Should You Hire A Designer Before You Start Your Business?

In today's competitive marketplace, first impressions matter. A well designed brand can make the difference between a customer choosing your business or your competitor's. That's why it's so Read more

Choosing a Name for Your Business

Choosing a Name for Your Business

Your business name is one of the most important decisions you will make as a new entrepreneur. It will be the first thing potential customers see and hear, and it will play a big role in shaping Read more

What are Brand Guidelines?

As a graphic designer, I know the importance of brand guidelines. They are a set of rules and standards that define how a brand should be represented visually. This includes things like the brand's Read more

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