With so many font options available it can be hard and overwhelming to choose the right font for your brand. Let's have a look at the most common font types and examples.
A serif font is a typeface with small decorative edges at the ends of the letters. They have a more traditional and sophisticated look. Serif typefaces are suited to long copy as they are easy to read.
Sans Serif Fonts
A sans serif font is a geometric typeface with no decorative details, additional strokes, or spurs at the end of the letters. They have a more modern, minimalist look and are great for titles.
A script font mimics the stroke of a paintbrush, often linking letters together. Applying a script can add a certain edge to your design. Script typefaces create a dynamic and interesting pairing when combined with a sans serif.
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