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What's the difference between Hi-Resolution and Low-Resolution?

Hi or Low Resolution refers to the density of pixels in an image. Dots per inch (DPI) or Pixels per inch (PPI) are units of measure that communicate the density of pixels in an image. Images used for the web will have lower resolution, with 72 DPI as the standard. Images used for print will have higher resolution, with 300 DPI or greater as the standard. Be careful not to create an image for print that is low-res; otherwise, it will end up pixelated and distorted; or an image for the web that is...

What's the difference between RGB and CMYK?

RGB colour is a model used for on-screen, like digital and web-based graphics.Red, green, and blue light are combined in various ways to reproduce a wide range of colours on the light spectrum.The RGB model is a light additive colour model; colours begin as black and get lighter and lighter as more colour (light) is added. This means that colours are added together to create lighter colours: in the summation of all light on the RGB spectrum, you generate white (#ffffff), and in the absence of li...

Eight essential graphic design file types

If you don't know the difference between a JPEG and a PNG file, here are eight essential graphic design file type descriptions to help you out....

Instagram sizes that you should know

If you use Instagram for your brand or business, here are 5 different Instagram sizes that you should know:...

What's the difference between rebranding and refresh?

When it comes to branding there is a difference between rebranding and refresh.Rebranding - a complete brand makeover. Redoing and evaluating your entire brand identity.This means going over your strategy and reassessing who your target market is, your brand personality, tone, voice, and imagery.This is perfect if you are looking to target a completely new audience!Refresh - a brand refresh is updating or modernising your brand visual identity, but keeping your strategy the same.This could mean ...

What are logo variations?

Below are the three main logo variations that you need for your brand or business:...

What is responsive website design?

Responsive design is an approach to web design that makes your web content adapt to the different screen and window sizes of a variety of devices. For example, your content might be separated into different columns on desktop screens, because they are wide enough to accommodate that design. If you separate your content into multiple columns on a mobile device, it will be hard for users to read and interact with. Responsive design makes it possible to deliver multiple, separate layouts of your co...

Branding Photography

Branding is more than a logo, fonts and colours. Your visual identity is actually made up of lots of different elements including photography but what is brand photography?Brand photography is a suite of professional images that represent your business visually and fit with your visual identity through the use of colours, tone, props and more. These can include you, your team, your products, your space and other things that make your business unique.Brand photography makes your brand more relata...

What is Colour Psychology?

Colour psychology examines how colours affect human emotions and behaviour.  Your consumers’ perception of your brand is affected by colour psychology, whether launching a new website, re-branding or creating marketing assets. Colours are often regarded as evoking emotions based on memories we associate with specific tones throughout our lives. For example, we tend to feel warm and at peace when we look at a yellow sun....

Favourite Google Fonts

There are over 1,052 different Google Font families (at the time of writing this) that are available for free. Google Fonts are maintained and delivered by Google, which means they're guaranteed to be safe. There are no licensing restrictions and all Google Fonts are open source and free to use in commercial projects. Let's take a look at my top 10 favourite Google Fonts:...

Traits of Colours

Whether it's the colour yellow showing happiness, optimism, and cheer, to the colour red showing determination, passion, and strength, each colour has unique traits. Colour really can influence your marketing and branding.  Everyone views colours very differently, it’s so important to know which colours showcase your business or brand best to make a good first impression. Let's look at a few colours and the traits they have: Yellow Happy OptimisticCheerfulEnergetic Innovati...

Do you use LinkedIn?

If you don't use LinkedIn, I recommend you get on the platform for either your business or personal use. It's a great platform for career development or growing your business!LinkedIn has been seeing steady growth in usage and engagement over the last few years, with the platform now serving more than 700 million members*.Active user sessions up 26%* and as more people look to up their skills and find work during and after the COVID-19 pandemic, LinkedIn looks set to become an even bigger focus ...

Are you trying to choose the best colour scheme for your business website?

If you're trying to choose the best colour scheme for your business website, you'll be interested to know that colour psychology can influence visitor behaviour with 84.7% of consumers citing colour as the primary reason they buy a particular product.*When people buy:93% look at visual appearance6% look at texture1% decide on sound/smellResearch reveals people make a subconscious judgement about an environment or product within 90 seconds of initial viewing.Between 62% and 90% of that assessment...

Pantone Colour of the Year 2022

PANTONE 17-3938 Very Peri is a periwinkle blue hue with violet-red undertones. Blending the faithfulness and constancy of blue with the energy and excitement of red. The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. Pantone’s colour experts at the Pantone Color Institute™ search the world looking for new colour influences. These can include films in production to popular travel destinations and much more! Influences may also stem from ...

Instagram Link Stickers for all

Instagram has just announced it will now allow every account to share links in Stories!Historically, only accounts with over 10,000 followers or with the verified blue badge had access to share links in stories via the swipe up feature.To see your link sticker, go to stories, upload a photo or record your story, then tap the stickers icon on the top of your screen and find the link sticker there.You may have to update the app and possibly wait some time too. Instagram doesn’t roll out everythi...

Are your post captions giving customers a reason to stick around?

What you say, and how you say it, goes a long way toward stopping your audience from scrolling. An engaging caption can inspire your followers to interact with your photos and videos or purchase your products or services.Consider these six tips:1. Tell a story Use captions to tell a story of your business such as how it was founded and how your products or services were developed.2. Ask questions Encourage your followers to leave answers in the post's comments or message you directly. 3. Ke...

Tools to use to make creating content easier 🤳🏻

Let me share some of my favourite tools that I use to make my work just that little bit easier. Free Stock Images • freepik.com • pexels.com • unsplash.com Colour • color.adobe.com Writing • hemingwayapp.com Scheduling • later.com • facebook.com/creatorstudio...

LinkedIn 'Boost' Option

LinkedIn is adding a new 'Boost' option for organic posts, new events, and management tools.This is to help maximize the reach of your company page posts, along with new Event promotion tools.Users will be able to pick from four objectives when boosting:• Brand Awareness• Video Views• Engagement• Website visitsYou'll then also be able to select your target audience:• Profile based - Select target audience criteria from job seniorities, job functions, or company industries.• Interests...

Help your business stand out with mobile-first video ads

People consume content mostly on mobile and watch videos 5x longer than static images. Short, vertical video ads are a great way for you to capture attention and drive more engagement on Facebook and Instagram. Here’s how to create your next video ad: 1. Create CampaignCreate a new campaign in Ads Manager. Select your objective, audience, placements and optimization. 2. Choose Ad TypeSelect Single Image or Video for your ad type. 3. Upload VideoUpload your video in Ads Manager or select Create...

3 New Ways to Get More Instagram Followers in 2021

With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever and creative accounts, Instagram is a great place to grow your account and boost your following.We have a few tips up our sleeves to make your business stand out, get more followers and show off your brand on Instagram — so you can work smarter, not harder.Here’s 3 new ways to reach your target audiences and get more Instagram followers in 2021:#1: Optimise Your Profile for SearchOptimising your profile for s...

5 New LinkedIn Features You Might Have Missed in 2020

Here's a list of 5 new LinkedIn features that you may have missed in 2020. #1: Live Video LinkedIn Live was introduced mid-2020 and isn’t available to everyone (just yet). In order to gain access, you will have to submit an application form for review. According to LinkedIn, the review process takes into account video and overall content creation history, audience size and engagement history and more. Once you’re all set, going live on LinkedIn brings a ton of benefits from community-buildin...

Pantone Color of the Year for 2021

Just announced by the Pantone Colour Institute, the Pantone Colour(s) of the Year 2021 are PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating.It's a colour palette that is practical, solid and optimistic. It tells a story that is both enduring and uplifting, encapsulating toughness and resilience with the promise of something sunny and hopeful moving forward into 2021.PANTONE 13-0647 is a warm and bright yellow shade that brings us hope as we leave 2020 behind.Yellow is a colour o...

What time of the day should I post?

The answer is different for every client in every industry. We recommend you check what time your followers are most active as this will help you to get the most engagement from your posts.To access Facebook page insights, go to your Facebook page and click Insights in the top menu. If you don't see Insights in the menu, click More to bring it up. You'll be taken straight to your Overview, which you can access again at any time by clicking Overview in the left-hand menu. The Posts section of you...

Writing Captions for Social Media

What you say, and how you say it, goes a long way toward stopping your audience from scrolling. An engaging caption can inspire your followers to interact with your photos and videos or purchase your products or services.Consider these six tips:1. Tell a story Use captions to tell a story of your business such as how it was founded and how your products or services were developed.2. Ask questions Encourage your followers to leave answers in the post's comments or message you directly.3. Kee...

The Best Stock Photography Sites

Some of us have a library of perfectly branded content to choose from compared to some of us who only have a couple of headshots. If you pick the right stock photography and mix it up with your own imagery and graphic content, it can easily help you balance things out for your brand. Stock photos generally get a bad rap for being overused, unprofessional and lacking in the personality. I've come across some great stock photography sites over the years and I want to share them with you! Here's a ...