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Help your business stand out with mobile-first video ads

People consume content mostly on mobile and watch videos 5x longer than static images. Short, vertical video ads are a great way for you to capture attention and drive more engagement on Facebook and Instagram. Here’s how to create your next video ad: 1. Create CampaignCreate a new campaign in Ads Manager. Select your objective, audience, placements and optimization. 2. Choose Ad TypeSelect Single Image or Video for your ad type. 3. Upload VideoUpload your video in Ads Manager or select Create...

April 7, 2021

3 New Ways to Get More Instagram Followers in 2021

With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever and creative accounts, Instagram is a great place to grow your account and boost your following.We have a few tips up our sleeves to make your business stand out, get more followers and show off your brand on Instagram — so you can work smarter, not harder.Here’s 3 new ways to reach your target audiences and get more Instagram followers in 2021:#1: Optimise Your Profile for SearchOptimising your profile for s...

March 8, 2021

5 New LinkedIn Features You Might Have Missed in 2020

Here's a list of 5 new LinkedIn features that you may have missed in 2020. #1: Live Video LinkedIn Live was introduced mid-2020 and isn’t available to everyone (just yet). In order to gain access, you will have to submit an application form for review. According to LinkedIn, the review process takes into account video and overall content creation history, audience size and engagement history and more. Once you’re all set, going live on LinkedIn brings a ton of benefits from community-buildin...

January 26, 2021

Pantone Color of the Year for 2021

Just announced by the Pantone Colour Institute, the Pantone Colour(s) of the Year 2021 are PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating.It's a colour palette that is practical, solid and optimistic. It tells a story that is both enduring and uplifting, encapsulating toughness and resilience with the promise of something sunny and hopeful moving forward into 2021.PANTONE 13-0647 is a warm and bright yellow shade that brings us hope as we leave 2020 behind.Yellow is a colour o...

December 15, 2020

What time of the day should I post?

The answer is different for every client in every industry. We recommend you check what time your followers are most active as this will help you to get the most engagement from your posts.To access Facebook page insights, go to your Facebook page and click Insights in the top menu. If you don't see Insights in the menu, click More to bring it up. You'll be taken straight to your Overview, which you can access again at any time by clicking Overview in the left-hand menu. The Posts section of you...

November 18, 2020

Writing Captions for Social Media

What you say, and how you say it, goes a long way toward stopping your audience from scrolling. An engaging caption can inspire your followers to interact with your photos and videos or purchase your products or services.Consider these six tips:1. Tell a story Use captions to tell a story of your business such as how it was founded and how your products or services were developed.2. Ask questions Encourage your followers to leave answers in the post's comments or message you directly.3. Kee...

October 12, 2020

The Best Stock Photography Sites

Some of us have a library of perfectly branded content to choose from compared to some of us who only have a couple of headshots. If you pick the right stock photography and mix it up with your own imagery and graphic content, it can easily help you balance things out for your brand. Stock photos generally get a bad rap for being overused, unprofessional and lacking in the personality. I've come across some great stock photography sites over the years and I want to share them with you! Here's a ...

September 14, 2020

Instagram DM Me Sticker

The Instagram DM Me sticker allows you to encourage your viewers to send you an Instagram Direct message, rather than directly replying to your Stories posts.It's a new way to engage with your community, have meaningful conversations in direct messages, share important information and gather feedback. It's so much easier managing your DMs for your desktop too!If you're wondering how to use the DM Me sticker, here's a few steps:1. Upload a photo or video to your Instagram Stories camera, tap...

August 13, 2020

Colour Palettes for Brands

Understanding what type of business you are, and who your key target audience is, will help you to choose the best primary colour for your brand. This choice has the potential to influence buying decisions, the mood and behaviour of your customers, and also how your brand is perceived in the market. Each colour has a different meaning and strikes different emotions with different users, depending on their experiences, and other relationships they have had with similar colours. Although each indi...

July 13, 2020

Why Social Media Marketing is like your new 'Shop Front'.

Your online presence is more crucial than ever right now and making changes that ensure you get sales through social media marketing is key as we navigate these upcoming months. While many of us are enjoying our morning coffees from our favourite cafes again and getting the tradies to finish off the renos, it won’t look quite the same as before. New technology like ordering apps and contactless payments, along with social distancing rules, will make it harder for businesses to serve their cus...

May 13, 2020 Posts 1-10 of 10 | Page
 

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