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Choosing a Name for Your Business

Your business name is one of the most important decisions you will make as a new entrepreneur. It will be the first thing potential customers see and hear, and it will play a big role in shaping their perception of your brand.

That's why it's important to choose a name that is:

  • Memorable: Customers should be able to easily remember and pronounce your name.

  • Relevant: Your name should give customers a good idea of what your business does.

  • Unique: You want your name to stand out from the competition.

  • Available: Make sure the name you choose is not already in use by another business.

Here are some tips for choosing a great business name:

  1. Start by brainstorming a list of words and phrases that are relevant to your business. This could include the products or services you offer, your target audience, your brand values, or your unique selling proposition.

  2. Consider your brand identity. What kind of image do you want to project for your business? Do you want to be seen as modern, innovative, or traditional? Once you have a good understanding of your brand identity, you can start to narrow down your list of potential names.

  3. Choose a name that is easy to remember and pronounce. You don't want your customers to have to fumble over your name or have trouble finding your website. Avoid using long or complicated words, and avoid using numbers or symbols.

  4. Get feedback from others. Once you've narrowed down your list to a few names, ask your friends, family, and colleagues for their feedback. They can help you to choose a name that is memorable, relevant, and appealing.

  5. Once you have chosen a name, be sure to check that it is available and that you can register it as a trademark. You can do this by searching the New Zealand Intellectual Property Office (IPONZ) database online here.

Here are some examples of great business names:

  • Google: Google is a play on the word "googol," which is the mathematical term for the number 1 followed by 100 zeros. This name reflects Google's mission to organize the world's information and make it universally accessible and useful.

  • Apple: Apple is a simple, yet memorable name that evokes images of fresh, innovative thinking. This name is a good fit for Apple's brand identity, which is all about creating high-quality, user-friendly products.

  • Nike: Nike is the name of the Greek goddess of victory. The name suggests that Nike products can help athletes achieve their goals and achieve victory.

Choosing a business name is an important decision, but it doesn't have to be overwhelming. By following these tips, you can choose a name that is perfect for your business.


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