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Choosing a Name for Your Business

Choosing a Name for Your Business

October 24th 2023 Your business name is one of the most important decisions you will make as a new entrepreneur. It will be the first thing potential customers see and hear, and it will play a big role in shaping Read more

What are Brand Guidelines?

September 18th 2023 As a graphic designer, I know the importance of brand guidelines. They are a set of rules and standards that define how a brand should be represented visually. This includes things like the brand's Read more

Does Your Brand Need a Redesign?

July 25th 2023 Brands need to evolve and adapt to remain relevant in a constantly changing marketplace. A brand redesign can help you to better connect with your target audience, differentiate yourself from Read more

Eight essential graphic design file types

Eight essential graphic design file types

January 16th 2023 If you don't know the difference between a JPEG and a PNG file, here are eight essential graphic design file type descriptions to help you out. Read more

What's the difference between rebranding and refresh?

What's the difference between rebranding and refresh?

October 27th 2022 When it comes to branding there is a difference between rebranding and refresh. Rebranding - a complete brand makeover. Redoing and evaluating your entire brand identity. This means going over your Read more

What are logo variations?

September 29th 2022 Below are the three main logo variations that you need for your brand or business: Read more

What is Colour Psychology?

What is Colour Psychology?

April 21st 2022 Colour psychology examines how colours affect human emotions and behaviour. Your consumers’ perception of your brand is affected by colour psychology, whether launching a new website, Read more

LITTLE BIRD™

LITTLE BIRD CREATES BRANDING, PRINT, DIGITAL, AND WEB DESIGN FOR NEW ZEALAND BUSINESSES.

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