Case Study: From Power Cords to Sky High:
Waikato Lift Services Soars with Branding Rehaul

The Client: Waikato Lift Services, a Hamilton-based company offering elevator and lift installations, maintenance, and repairs.

The Challenge: A business straddling two industries, electrical contracting and lift services, with a brand reflecting that duality. Lack of focus and unclear messaging hampered growth and differentiation.

The Solution: A bold rebranding overhaul, shed the electrical tag and embraced the soaring potential of "Waikato Lift Services." A modern logo featuring a stylised elevator button ascending towards the sky, coupled with a clean and professional colour palette, solidified the company's identity as a dedicated lift specialist.

The Results:

• 30% growth in a single year: Following the rebrand, WLS has witnessed a remarkable 30% growth compared to the previous year's 10%, showcasing the power of targeted branding.

• Increased clarity and focus: Streamlining the company's image to solely encompass lift services has attracted a more defined clientele and streamlined internal operations.

• Boosted confidence and morale: The modern and professional brand identity has instilled a sense of pride and professionalism within the WLS team, further propelling their success.

"Waikato Lift Services since you helped with the re-branding, last year I grew by 10% and this year since changing to WLS (Waikato Lift Services) I have grown by 30%. I have completely stopped doing electrical contracting work and am focussing purely on lift work and it is going really well, I am so pleased that together we made the company changes happen and it is paying off now."