Brand Strategy

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, colour palette and slogan, those are only creative elements that convey your brand. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.

Name

Company Values

What services and/or products do you offer?

Do you have specific images or icons that you wish or do not wish to be in your branding design?

Tell me about your business (products/services, history, employees, structure, location, service area, goals)

What is your unique selling proposition? Why should someone choose you over your competitors?

What are your customers’ problems or needs that your business solves for them?

Do you have any colour preferences or any existing colours you want in your branding?

List five words or feelings that you want to convey with your logo and other brand identity materials.

Please list brands that you like in your industry and other branding that you like in design.

What attributes of your business would you like your logo to reflect?

What is the overall message you want to convey to your target audience?

Who are your main competitors? Please list their websites if possible.

How will you market your brand?

Do you have any other questions for me?

Address

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LITTLE BIRD™

LITTLE BIRD CREATES BRANDING, PRINT, DIGITAL, AND WEB DESIGN FOR NEW ZEALAND BUSINESSES.

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Brand Strategy

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