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What's the difference between rebranding and refresh?

When it comes to branding there is a difference between rebranding and refresh.

Rebranding
- a complete brand makeover. Redoing and evaluating your entire brand identity.

This means going over your strategy and reassessing who your target market is, your brand personality, tone, voice, and imagery.

This is perfect if you are looking to target a completely new audience!

Refresh
- a brand refresh is updating or modernising your brand visual identity, but keeping your strategy the same.

This could mean changing your brand’s typography, colours and logos.

Capture the unique look-and-feel of your brand with a brand refresh or brand creation so you can be confident you can compete in the market, email laura@littlebirdcreative.nz



 

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