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What are logo variations?

Below are the three main logo variations that you need for your brand or business:


The primary logo is the main logo to be used throughout your brand. It should be legible, to the point, and speak for your brand – this is how people will recognize and remember it.

Best used for large displays, website banners, brochures and signage.


A secondary logo is designed to suit spaces where your primary logo doesn’t fit correctly. Secondary logos are often the opposite of a primary
logo. For example, if your primary logo is stacked and creates more of a square shape, your secondary logo will be horizontal, creating a longer
rectangular shape – and vice versa.

Best used for letterheads, email signatures and social media banners.


Your brand marks are your primary and secondary logo’s best friend. They represent your brand but in a more abstract way. Brand marks don’t necessarily need to feature your full business name; they can be as simple as an icon or tagline.

Best used for social media profile photos, footers and watermarks.

Still confused? Email to find out more about logo variations for your brand or business.


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