Below are the three main logo variations that you need for your brand or business:
The primary logo is the main logo to be used throughout your brand. It should be legible, to the point, and speak for your brand – this is how people will recognize and remember it.
Best used for large displays, website banners, brochures and signage.
A secondary logo is designed to suit spaces where your primary logo doesn’t fit correctly. Secondary logos are often the opposite of a primary
logo. For example, if your primary logo is stacked and creates more of a square shape, your secondary logo will be horizontal, creating a longer
rectangular shape – and vice versa.
Best used for letterheads, email signatures and social media banners.
Your brand marks are your primary and secondary logo’s best friend. They represent your brand but in a more abstract way. Brand marks don’t necessarily need to feature your full business name; they can be as simple as an icon or tagline.
Best used for social media profile photos, footers and watermarks.