Responsive design is an approach to web design that makes your web content adapt to the different screen and window sizes of a variety of devices.
For example, your content might be separated into different columns on desktop screens, because they are wide enough to accommodate that design.
If you separate your content into multiple columns on a mobile device, it will be hard for users to read and interact with.
Responsive design makes it possible to deliver multiple, separate layouts of your content and design to different devices depending on screen size.
With over half of your potential visitors using a mobile device to browse the net, you cannot serve them a page designed for desktop. It would be hard to read and use, and lead to a bad user experience. Users on mobile devices also make up the majority of search engine visits.
Being mobile-friendly is a key factor in your Google search rankings for people searching via phones and passing Google’s mobile-friendly test. You can do your own test online here: https://search.google.com/test/mobile-friendly
Here at Little Bird Creative, we design all of our websites as fully responsive websites to ensure a seamless website creation experience.
If you would like to discuss bringing your brand to life online with great web design, email laura@littlebirdcreative.nz
