If you don't use LinkedIn, I recommend you get on the platform for either your business or personal use. It's a great platform for career development or growing your business!
LinkedIn has been seeing steady growth in usage and engagement over the last few years, with the platform now serving more than 700 million members*.
Active user sessions up 26%* and as more people look to up their skills and find work during and after the COVID-19 pandemic, LinkedIn looks set to become an even bigger focus in the months and years ahead.
If you're a company that offers a professional service or B2B, LinkedIn is another great way to grow your following as LinkedIn emphasises career-related networking.
Brands looking to build an audience of professionals from a certain industry can create a business profile, categorise it with an industry type and then use posts and messaging to publish updates.
You can also use messaging and comment features to interact with audiences or users who comment on your posts.
If you're not sure where to begin with LinkedIn, flick me a message or email laura@littlebirdcreative.nz.
*Source: LinkedIn
