Introducing the Pantone Colour of the Year for 2022!
PANTONE 17-3938 Very Peri is a periwinkle blue hue with violet-red undertones. Blending the faithfulness and constancy of blue with the energy and excitement of red.
The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. Pantone’s colour experts at the Pantone Color Institute™ search the world looking for new colour influences. These can include films in production to popular travel destinations and much more!
Influences may also stem from new technologies, materials, textures, and effects that impact colour.
For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colours, selects the Pantone Color of the Year, forecasts global colour trends, and advises companies on colour for product and brand visual identity.
Through seasonal trend forecasts, colour psychology, and colour consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of colour in their design strategy.
Learn more about PANTONE 17-3928 Very Peri online here: https://www.pantone.com/color-...
Image by Pantone