Pantone Color of the Year for 2021

Just announced by the Pantone Colour Institute, the Pantone Colour(s) of the Year 2021 are PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating.

It's a colour palette that is practical, solid and optimistic. It tells a story that is both enduring and uplifting, encapsulating toughness and resilience with the promise of something sunny and hopeful moving forward into 2021.

PANTONE 13-0647 is a warm and bright yellow shade that brings us hope as we leave 2020 behind.
Yellow is a colour of creativity and new ideas. Being the lightest hue of the spectrum, yellow is uplifting and illuminating and evokes feelings of happiness, cheerfulness and fun. (That's why we picked it as our main brand colour here at Little Bird Creative)!

On the other hand, PANTONE 17-5104 Ultimate Gray is solid and dependable. It's the colour of natural elements that have stood the test of time, Ultimate Gray evokes feelings of composure, steadiness and resilience.

Image by Pantone